Jaime Dávila is changing the face of Hollywood.
Latinos are 18% of the U.S. population – 58 million and growing and are currently the largest drivers of movie box office and ratings. According to the MPAA (Motion Picture Association of America) Latinos represent 24% of “frequent” moviegoers — those who attend at least once a month. Last year, Latino audiences had the highest rate of moviegoing.
Yet, the sad reality is that for so long In both film and television, Latinos remain underrepresented. There is a notable lack of diverse storylines and there’s a scarcity of Latino talent behind the camera – whether it is in the director’s chair (they say less than 2%), in the writer’s room, and most importantly in the executive suite.
Jaime Dávila is trying to change this. He is the son of Mexican immigrants, and is President and Co-Founder of Companario Entertainment – an LA-based production company committed to changing the way Latinx voices are presented and understood. Fulfilling his goal of making opportunities for Latinx creators and inclusive programming for audiences, Jaime oversees development and production on both sides of the border. His slate includes the upcoming multigenerational reality series Mexican Dynasties for Bravo (2019); a scripted series for ABC inspired by Selena Quintanilla, and he is the executive producer of Colossus, a timely documentary that gives a rare look into the aftermath of deportation and family separation, amidst the current backlash against America’s immigrants.