U.S. Latinos – 60 million and growing. As a demographic, they are significantly younger, increasingly U.S. born, early technology adopters, ambicultural, and poised to become a primary driver of the workforce and of consumer buying. Latinos represent the future majority in media consumption, yet media content that attracts Latinos and speaks to this audience in a meaningful way has been elusive.
VoiceLatina.com is a multi-platform content hub created to bring awareness of the impact and influence U.S. Latinos are having on America’s growth and future. Our mission is to further an understanding of the Latino community by delivering original and curated video, audio, and web content that highlight the stories of U.S. Latinos as drivers of entrepreneurship; as a powerful new voice in the political landscape; as innovators within technology; and as influencers of pop culture and America’s palate.
Voice Latina builds community by engaging an audience of Latinos and non-Latinos into a collective discussion on topics that range from cultural identity, politics, business, health, technology, and education. It is through this ongoing conversation that we promote the exchange of ideas and the value of learning from each other.
According to a Nielsen report, From the Ballot Box to the Grocery Store; A 2016 Perspective on Growing Hispanic Influence in America and Geoscape AMDS 2017:
- Drivers of U.S. Population Growth: Latinos are expected to more than double their size by 2060 to 119 million. This accounts for 65% of total U.S. population growth.
- Bilingual – The Preferred Destination: Younger Latinos are predominantly bilingual and increasingly English-dominant. While only 4% of Hispanics under the age of 18 are Spanish-dominant, 58% are Bilingual.
- Latino Buying Power Growth Outpaces the Total Population: Latino buying power reached $1.3 trillion in 2015— an increase of 5.7% from 2014 and just under 10% of total U.S. buying power and larger than the GDP of Australia or Spain—and is expected to reach $1.7 trillion by 2020. The average Latino household income levels have increased; U.S.-born households with incomes exceeding $50,000 increased to 48% in 2014 from 33% in 2000, while foreign-born households with incomes exceeding $50,000 increased to 38% from 26%. The average Latino household will outspend white households by $625,000 during their remaining lifetimes.
- The Ambicultural Consumer: U.S. Latinos pivot between two cultures as the norm. They see their American and “root culture” as an advantage in today’s increasingly diverse society. Technology and social media have made it easier for Latinos to remain culturally connected; therefore this intercultural affinity offers them an opportunity to have a powerful effect on those of other cultures with whom they interact.